Sep 24 2008
The 24 Hour Purchasing Rule
One of the great tools that scam artists, and even legitimate advertisers use is the “limited time offer.” Buy now or you’ll never get another chance at it.
This is very dangerous financial thinking, especially if you have limited funds or are unemployed.
In general, if the product isn’t going to be available tomorrow then it probably isn’t something you want to invest in anyway. The message you should be getting is that the salesperson isn’t interested in a long term commitment to you or to the product or service they are offering. What they are really saying is that they aren’t prepared to stand by their offer after today.
So I recommend waiting a day. Let the salesperson give you the details and answer your questions and then say, “I’ll let you know tomorrow.” At this point, expect them to mount the pressure. Why? Because they all know that a very high percentage of customers who decide to wait never make the purchase. Stand firm, and tell them “If your offer is so great then it will still be great in the morning.” Walk away, get a good night’s sleep, and if it still seems like a good deal go ahead with it.
Now don’t let this be confused with a sale or a true limited time offer. By all means, keep your eyes open for bargains, especially for items you buy on a regular basis. If you buy shampoo every week, and you have a chance to buy it at half price, then go ahead and get the shampoo. But if somebody is offering to solve all your haircare problems for life for the low, low price of only $19.19 plus shipping, you may want to think about getting it - tomorrow.
Very good posting.