Jan 29 2009
Medical Advertising
Drug advertising is one of the forms of advertising that bothers me the most. I do believe that pharmaceutical companies need to build their businesses. Otherwise there would be limited funds for research and development. However I don’t know that direct advertising to the general populace is the best method.
Increasing the amount of fear about health conditions without providing an equal increase in the amount of information about the drugs, research and interactions may have an adverse effect. Increased spending on unnecessary or irrelevant medical procedures and drugs will not build the overall health of the world or ultimately benefit the economy.
Like all other products and services, be sure to do a bit of extra research in order to fully understand the implications of any medical decisions.